From Trending Dubai Chocolate to a Global Craving
How we turned SNA’AP, Chef Nouel’s chocolate brand, into a name with purpose, personality, and staying power.
How we turned SNA’AP, Chef Nouel’s chocolate brand, into a name with purpose, personality, and staying power.
Chef Nouel Catis, the creative force behind Dubai’s most talked-about dessert—the viral Dubai Chocolate—had captured the internet’s attention. His creation was everywhere, yet few people knew the story, the craft, or the philosophy behind it. The chocolate was exceptional, the technique refined, but the people weren’t connecting with the “why” behind the brand.
As the initial buzz around Dubai Chocolate began to fade, we saw an opportunity to turn that fleeting moment of virality into something enduring, a brand with depth, direction, and staying power.
The challenge was to move beyond the viral buzz of Dubai Chocolate and refocus attention on SNA’AP, a brand built on craft, creativity, and authentic storytelling.
The result? A cohesive, recognizable brand that celebrates flavor, story, and craft. SNA’AP is now more than a dessert—it’s a signature experience. Because taste has a signature, and authenticity always wins.
