Branding
Crescent Tea is a premium tea maker from infused tea leaves. We created brand identity, designed the Brand logo, using “our story” unveiling and one of a kind packaging makeover.
Strengthening Crescent Tea’s Brand Identity in the Premium Tea Sector
Crescent Tea, a premium tea brand, chose Sandbox Creatives to reimagine its brand identity and boost its online presence. As experts in sourcing rare, high-quality teas, Crescent Tea sought to create a strong, refined brand image that would stand out in a competitive market. The challenge was to craft a modern yet sophisticated identity that reflects the brand’s passion and expertise.
A Cohesive and Elegant Brand Strategy
To achieve these goals, we developed a comprehensive brand strategy, focusing on several key areas to authentically convey Crescent Tea’s essence in a powerful and engaging way.
Logo Redesign: The Crescent Tea logo was reworked to embody both the elegance and tradition of tea while adding a modern touch. A clean and sophisticated design was created, incorporating visual elements that evoke both the art of tea and the exclusivity of the products offered.
Website Optimization: We optimized Crescent Tea’s website to make it more user-friendly and responsive. The user experience was enhanced with simplified navigation and a mobile-friendly design. Additionally, the website was optimized for SEO to ensure maximum visibility on search engines and provide a seamless online shopping experience.
Visual Identity and Marketing Materials: A fresh visual identity was created, with a refined color palette and modern typography that represent the premium quality and elegance of Crescent Tea. We also developed cohesive marketing materials, including brochures, business cards, and product packaging, to strengthen the brand’s image.
With these efforts, Crescent Tea is now positioned as a high-end brand with a modern and authentic image that inspires trust and prestige in the world of premium tea.
