Success Story

Is your brand voice being heard?

Know how we nailed it for TaptapSend! Crafted for their audience, powered by their brand.

From Zero to Hero! We took on the challenge of introducing this start-up Remittance app to the global Filipino expatriate community. We worked on crafting their brand identity, nailing their brand voice and rolling out creative and fun campaigns that not only highlights benefits, but setting the app apart from competition, by connecting emotionally and resonating with their target Millennial / GenZ audience.

Define Your Audience's Language: Speak Their Mind, Not Just Yours!

We revamped TaptapSend’s tagline to ‘Your Remittance Besh-friend!’ which speaks directly to its audience, embodying the brand’s promise of relatability, dependability, and approachability. It assures users of a remittance experience that feels like a conversation with a trusted friend.

Embody Consistency: Let Your Brand Voice Echo Across All Platforms!

Consistency is key. We ensured the brand voice remains uniform across all its online and offline touchpoints, creating a recognizable and dependable presence for the audience.

Share Authentic Stories: Engage, Don't Just Inform!

Storytelling is a potent tool. We used it to convey TaptapSend’s personality, values, and mission authentically. Engaging narratives that resonate emotionally are more likely to be heard and remembered.

Listen and Adapt: Refine Your Brand Voice!

We were receptive to feedback and market changes. We adapted brand voice accordingly to stay relevant and continue to address audience’s evolving needs and preferences.

Ready to make your brand voice heard?

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