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5 Keys to Improve your
Digital Presence this 2022

Branding Goals

A new year is a great time to reassess your campaigns. It’s the season for glow-ups. Brands themselves grow and change, branding trends also evolve over the years. There are, of course, branding rules and guidelines that are best to stick to, but keeping up with the latest and greatest trends is a surefire way to stay one step ahead of your competitors and remain modern, fresh, and relevant.

However, you might be wondering: what are things to do this 2022 and how can you stay ahead of the game? In this blog, we’ve come up with the top 5 things to do to keep an eye on in 2022 and how you can leverage them to glow up your brand campaign in the digital space:

1. Make Interactive Content

When was the last time you reviewed your brand value? Do they still reflect your business today? Customers recall brands that deliver values and which are driven by two-way experience and dynamics through their actions. As a result, you should create content that generates active engagement from your audience to keep relevant and you should aim to create a stronger customer experience.

While interactive content has been around for some time. However, it works better than regular content because it’s more engaging. It can also be highly immersive. For example, Polls bridges the gap between a normal customer survey and a user-friendly content interface to create a unique user experience.

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2. Content Batch

Content creation and plotting can be time-consuming if you do it the wrong way. Say goodbye to the cramming pumping out content each week! 

Rather than rushing to create new content the same day or during the week when you are already short for time, the method called content batching involves writing and creating everything in time. So, for a day or weeks, sit and create all your social posts, blog content, video content, or visuals.

3. Create Reels and Tiktok

“A full, minute or seconds length video is still the most impactful way to captivate audiences”.

Instagram has seen the introduction of Instagram Reels, while, TikTok remains the most interactive and smartest way to create more meaningful connections and bring audiences together. In short, there is a variety of video formats available at your fingertips that will only continue to develop and thus will allow your brand to glow, attract more prospects and humanize your brand through real-time, dynamic, and unfiltered content.

4. Find your Ideal Follower

The key to success for a brand on social media is to find the ideal audience. Social media is the best way to engage your customers and attract new ones. However, being successful at this can be challenging if you aren’t with your ideal target market.

To make it simple, finding your ideal follower is to think of one person. It could be a person you know or anybody else that can make your content up to their heads. Then start asking these questions: What’s this person like? How old are they, where are they from? What do they do for a living? What do they like? What things do they struggle with? How can YOUR BRAND help them?

5. Publish your content on the right platform with the right audience, and disseminate efficiently

The ability to send your followers to your website, other social media pages by sharing links on your Instagram Story spells a major opportunity for your brand to continue engaging with your followers thus connecting brand awareness across different platforms.

Are you ready for a Brand Glow Up this 2022?

Keeping these top 5 things is the best way to make sure you stay relevant to your customers and to stay ahead of the competition. This 2022 will be a big year where the digital scope will continue to change and your customers will expect more from your brand.

If you want to give your brand the glow-up it deserves. Get in touch with our team today and get your content game on. Let’s work on your on and offline content together and help you achieve your marketing goals so your business will get noticed in the digital space. 

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