Sonolight is an established Audio and Lighting shop that sells, rents and installs Sound & Light Equipment based in Cote d’Azur, France.
Sonolight, a leading provider of audio and lighting solutions on the French Riviera, entrusted Sandbox Creatives with refreshing its brand identity and enhancing its online presence. Specializing in high-end sound and lighting solutions for events, concerts, and corporate gatherings, Sonolight needed a strong, modern brand to reflect its expertise. With several years of experience in the industry, Sonolight sought a brand image that conveyed quality, innovation, and professionalism.
A Modern and Dynamic Brand Strategy
To meet Sonolight’s goals, our team developed a comprehensive brand strategy that combines modernity and consistency. We focused on several key areas to ensure the company stands out in an evolving market.
Logo Redesign: The Sonolight logo was completely reimagined to better represent its business while conveying precision and modernity. The new design is sleek, professional, and easily recognizable, symbolizing Sonolight’s high-quality audiovisual services.
Website Optimization: We optimized Sonolight’s website to improve its visibility and SEO performance. The user experience was enhanced, with smooth navigation and a fully responsive design to provide an optimal experience on mobile and tablet. These optimizations aim to increase visitor engagement and facilitate conversions, whether for quote requests or bookings.
Visual Identity and Marketing Resources: A new color palette and modern typography were introduced to create a cohesive and striking visual identity. We also developed marketing materials such as brochures and presentations to help Sonolight stand out at events and trade shows.
With this comprehensive approach, Sonolight now benefits from a strong, modern brand image that perfectly reflects its expertise and ambitions in the event industry.