Branding
This Swedish Real estate company, based in the Philippines, Real Estate company came to us with a brief for Branding – establishing a connection to their Swedish roots while reaching out to their target tenants and investors. Cozy, mindful, elegant but also approachable and down-to-earth, these are the brand attributes we incorporated on our identity design and eventually their Social media content.
MNS, a Swedish real estate company operating in the Philippines, partnered with Sandbox Creatives to establish a brand identity that reflects its Scandinavian roots while appealing to local tenants and investors. The goal was to create a cozy, mindful, elegant, yet approachable and down-to-earth brand image.
Comprehensive Branding Approach
Sandbox Creatives provided a suite of services to MNS, including:
Story Brand Development: Crafting a narrative that connects MNS’s Swedish heritage with its Philippine operations.
Logo Design: Creating a distinctive logo that embodies the company’s values and aesthetic.
Brand Guidelines: Establishing a consistent visual and verbal identity across all platforms.
Product Packaging Design: Designing packaging that aligns with the brand’s identity and appeals to the target audience.
360° Marketing Strategy: Implementing a comprehensive marketing plan to enhance brand visibility and engagement.
Web Development: Building a user-friendly website that showcases MNS’s properties and services.
Connecting Swedish Roots with Local Appeal
The branding strategy focused on integrating Swedish design elements—known for their simplicity and functionality—with cultural nuances that resonate with the Philippine market. This blend ensures that MNS stands out in the local real estate landscape while honoring its origins.
Visual Identity and Social Media Integration
The visual identity developed for MNS is characterized by clean lines, neutral color palettes, and imagery that evokes a sense of warmth and mindfulness. These elements were consistently applied across various platforms, including social media, to maintain a cohesive brand presence.
Client Collaboration and Outcome
Throughout the project, Sandbox Creatives maintained close collaboration with MNS to ensure that the branding accurately represented the company’s values and appealed to its target audience. The result is a strong, elegant, and approachable brand identity that effectively bridges Swedish and Philippine cultures.
At Sandbox Creatives, we specialize in crafting unique brand identities that tell compelling stories. If you’re looking to develop or revitalize your brand, contact us today to discover how we can help you achieve your branding goals.
